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Asset Structure
Definitions, Meaning Explained, Industry Examples


Asset structure shows how the firm's asset base is distributed in different asset categories. For companies in heavy manufacturing, fixed assets such as buildings and factory machines dominate the asset structure.

Understanding asset structure is key to understanding how a firm maximizes returns from its asset base.

What is Asset Structure?

Assets are items of value an organization owns or controls. Profit-making firms acquire assets at a measurable cost and use them for generating earnings. As a result, assets must justify their place on the Balance sheet by bringing in returns. The firm's asset structure represents its strategy for earning from its asset base.

Business people use the term structure in several different ways. Most people in business are familiar with capital and financial structures, for instance. These terms refer to the "Liabilities and Equities" side of the Balance sheet. These structures show how the firm uses funds from owners and from creditors to earn income. Similarly, firms acquire assets in different assets categories, trying to maximize returns from the asset base. The result is the firm's asset structure, as Exhibit 1 below shows.

Assets Address Business Objectives

Business textbooks present the primary objective for profit-making companies as "increasing owner value." Firms achieve this objective by earning profits. And, profits, in turn, increase owner value as dividends and retained earnings. It is also said that assets are "what the company has to work with," or what it uses to earn profits. In other words, firms use assets to achieve business objectives.

In the DuPont Analysis System, the highest level performance metric simply compares a firm's profits to the size of its asset base. The metric's name, not surprisingly, is return on assets (ROA). As a result, ROA measures company performance as what the company earns using the assets it has to work with. For more on ROA and other profitability metrics see Profitability.

The Challenge for Management

Understandably, then, a company's asset structure is central in two kinds of questions that managers and owners face throughout a company's life:

  • Firstly, how should the firm acquire assets? This is the same as asking: How much of the asset base should they acquire through equity funding and how much through debt funding?
  • Secondly, How can the company maximize returns on its asset base?

The first question—about funding—deals with the "Liabilities and Equities" side of the Balance sheet, leverage, and investor returns. For more on these subjects, see the article Capital structure and financial structure.

Answering the second question—about asset returns—requires an understanding of how to build and optimize the company's asset structure, the subject of this article.

Explaining Asset Structure in Context

Sections below further define, explain, and illustrate asset structure in context with asset-related terms including the following:

Current assets
Asset life cycle management
Economic life
Balance sheet
Current assets
Cash on hand
Accounts payable
Capital asset
Property, Plant & Equipment
Long term investments
Intangible asset
Return on assets (ROA)
Liquidity metrics
Technology industries
Manufacturing industries
Financial services industries



Related Topics


Asset Structure on the Balance Sheet

Firms plan and build three different structures from Balance sheet items. Exhibit 1, below shows how (1) Asset Structure, (2) Financial Structure, and (3) Capital structure each build from Balance sheet items.

Grande Corporation                            Figures in $1,000's
Balance Sheet at 31 December 20YY   
Current Assets
LT Investments & Funds
Property, Plant & Equip
Intangible Assets
Other Assets
Total Assets



Current Liabilities

  Long Term Liabilities
Total Liabilities
Contributed Capital
Retained Earnings
Total Owners Equity



Total Liabilities & Equities
               Financial Structure


Exhibit 1. Example Balance sheet. The components of asset structure, financial structure, and capital structure (Capitalization) all appear on the company's Balance sheet. Firms evaluate structures in terms of the relative magnitudes of components within each category.

Remember that the Balance sheet is in fact just a detailed instance of the Balance sheet equation:

Assets = Liabilities + Owners Equity

For firms that use a double-entry accounting system, incidentally, the "balance" between left and right sides of this equation always holds. Double-entry rules ensure that any changes to one of these totals (Assets, Liabilities, or Equity) comes with a change in one or both of the other totals, restoring the balance. If the Assets total increases by, say, $1,000,000, then total Liabilities + Owners Equity must also increase by $1,000,000.

Each Balance sheet "structure" derives from the relative magnitudes of items within one of the boundary lines in Exhibit 1. Here, Grande Corporation has an asset base of $22,075, distributed among 5 asset categories inside the red boundary. As a result, Grande's asset structure appears either as a table (Exhibit 2) or chart (such as Exhibit 3).

Asset Category Total Assets Asset %
Current Assets$9,60943.5%
Property Plant & Equip.$9,716 44.0%
Intangible Assets $68 0.3%
Long Term Investment $1,460 6.6%
Other Assets $1,222 5.6%
Assets Total $22,075 100.0%

Exhibit 2. Asset structure is simply the percentage of the total asset base that appears in each asset category."

Asset Structure and ROA:
The Finance and Accounting View

For fiscal year 201X, Grande Corporation's earnings (net profits) were $2,126,000. In addition, the firm earned these profits from an asset base with a Balance sheet value of $22,075,000. The company's Return on assets for FY 201X was therefore:

ROA = Net profit / Total asset book value
         = $2,126,000 / $22,075,000
         = 9.6%

Managers and shareholders will immediately ask asset-related questions like these:

  • Does this ROA represent "good" business performance?
  • How can we sustain and improve ROA ?
  • Are there threats or risks that could lower ROA?

Regarding the role of the asset base in answering such questions, most firms take the traditional "Finance and Accounting vie," in this section. The next major section explains a different approach, the "Strategic Approach."

The Traditional Finance and Accounting view of asset optimization starts with the company's assets and their values in asset accounts. Exhibits 2 and 3, for example, show Grande Corporation's assets in five asset categories. For more on asset categories, including some not shown here, see Assets and Asset Life Cycle Management.

Asset Structure From the Accountant's Point of View.

Accounting and Finance professionals are usually comfortable working with this view of the asset base. That is because standard practice holds that assets in different categories may differ with respect to:

  • How assets help meet business objectives.
  • Methods for asset life cycle management.
  • How the firm acquires the asset.
  • How the firm values the asset.
  • Whether or not the asset value is subject to depreciation or amortization.

Traditional Accounting and Finance essentially view each asset category as an investment portfolio. The approach is to manage and optimize each portfolio with its own methods.

Property, Plant, and Equipment

Exhibit 3, for example, shows one company's "Investment portfolio" in Property, Plant, and Equipment assets.


Exhibit 3. One company's Property, Plant, and Equipment asset portfolio.

Property, Plant and Equipment Assets (PP&E assets) and perhaps other capital categories include such things as buildings, factory machinery, office furniture, large computer systems, and vehicles. Firms usually choose and acquire PP&E assets through a competitive capital review process. This process emphasizes:

  • What the asset contributes towards meeting business objectives and operational needs.
  • The asset's economic life.
  • Total cost of ownership.
  • What the asset will contribute to the firm's ROA.

Asset Life Cycle Management for PP&E Assets

Some firms describe PP&E assets as capital assets, or fixed assets. Note especially that traditional asset life-cycle management applies primarily to assets in these categories. That is because most of these assets have a lifecycle, prescribed depreciable life, and known total cost of ownership.

For example, assets under any of these headings usually create depreciation expense every year of their depreciable lives. And this, in turn, impacts both the firm's Income statement and Balance sheet.

  • Firstly, depreciation expense lowers Net income, the Income statement "bottom line." And, this results in a tax savings for firms that pay tax on operating income.
  • Secondly, depreciation expense lowers the asset's Balance sheet value. Depreciation expense, in other words, reduces total asset base magnitude.

As a result, depreciation expense impacts both components of the return on assets ROA ratio. A lower net Income means a lower "R" for the ratio, while lower total assets means a lower "A." Depreciation, therefore, plays a key role in ROA performance of the PP&E "investment portfolio."

Firms in Some Industries Must be PP&E Asset-Intensive.

The relative size of the PP&E "slice" in a pie chart, like Exhibit 3, varies from company to company and especially between companies in different industries.

  • For firms in capital-asset-intensive industries (such as construction, transportation, and manufacturing), PP&E assets may be well over 50% of the asset base.
  • For companies in insurance, software development, or financial services, the Capital or PP&E percentage of the asset base may instead be much smaller. Capital assets for these firms may consist of little more than office furniture and computer systems.

Reducing the Asset Base

In any case, while a company may use such assets, it may not be need to own them. When ROA performance is weak, firms sometimes try to reduce the size of the asset base substantially. The purpose is to reduce the "A" in ROA without reducing the "R," thereby increasing ROA. The challenge, in other words, is to reduce the asset base without reducing earnings.

  • Some firms reduce the asset base and improve ROA by choosing to lease capital items such as buildings, vehicles, and computer systems, instead of owning them.
  • Similarly, moving from in-house manufacturing to outsourcing can also reduce the asset base and improve ROA.

However, changing to leasing or outsourcing is not always advantageous. Either kind of change calls for greater spending on operating expenses. And, this may or may not offset the benefits of lower asset management costs. In other words, the firm must be able to operate efficiently in its normal line of business with less asset ownership.

Current Assets

Current assets provide the company's liquidity. These assets are either cash itself, or assets that can quickly become cash, at least in principle. As the pie chart in Exhibit 4, below shows, the three major Current assets components are cash, inventories, and Accounts receivable. Liquidity metrics such as working capital or the current ratio, in fact, all reflect the totals in these Current assets categories.


Exhibit 4. One company's Current assets portfolio.

Current Assets: Cash on Hand.

Cash on hand is necessary for meeting immediate spending needs. These may include, for instance, paying employee salaries, day-to-day operating expenses, or other short term obligations. Sufficient cash on hand also makes possible a quick response to changing market conditions or competitors actions. And, with sufficient cash, the firm can invest in product development and infrastructure upgrades.

A cash shortage can prevent such investments. And, a severe cash shortage also puts the company at risk of defaulting on payments due to lenders, or even meeting payroll.

Most firms, therefore, make it a priority to maintain sufficient cash for short term needs, but without building a large cash surplus. A large cash surplus is undesirable because cash sitting idle in an asset account is not earning interest or otherwise working productively.

Current Assets: Inventories

Inventories are obviously necessary for meeting production needs and customer needs. In manufacturing companies, inventory categories typically include raw materials, work in progress, and finished goods inventories. A retail business, on the other hand, may have only merchandise inventories, waiting for sale to customers. In either case, acquiring, handling, and holding inventories can bring significant costs.

Inventory management is the art of maintaining enough inventory to meet customer and production needs, while keeping inventory size and the time inventories are held to an absolute minimum. When firms achieve these objectives, cores on activity and efficiency metrics such as inventory turns and days sales in inventory improve. And, the company's ROA improves at the same time. Opposite results occur when excess inventory sits idle. Idle inventory is not working productively, causing efficiency metrics and ROA to suffer.

Current Assets: Accounts Receivable

Accounts receivable are monies owed to a company for goods or services sold and delivered but not yet paid for by the customer. The only companies in business that do not have accounts receivable are the rare companies that always sell on a "cash only" basis.. Accounts receivable are legitimately classed as Current assets because they should convert to cash in the near term, typically within 30 days or less.

The challenge for management with Accounts receivable is to prevent accounts due from slipping beyond the stated due period or, worse, having to be written off as bad debt. In fact most companies expect they will never collect a small percentage of their Accounts receivable. In the interest of reporting accuracy, they recognize this reality by carrying an account called "allowance for doubtful accounts."

Firms measure their ability to manage Accounts receivable effectively with activity and efficiency metrics. These metrics include Accounts receivable turnover, and Days sales outstanding. Improvements in these metrics also improves overall company ROA.

Long Term Investments and Funds

Many companies own shares of stock in other companies. Many also own bonds from other companies or governments. Companies that are not themselves in the investment industry use such holdings, primarily to supplement their normal income. Exhibit 5, below, shows one company's "Investment assets" portfolio.

There is in fact an Income statement category specifically for reporting revenues and expenses due to such investments. These are reported separately from the revenue and expense items for the firm's normal line of business. Note especially that long term investments of this kind can (or should) produce income simply as a consequence of ownership. Financial income from long term investments and their Balance sheet values of course contribute to overall company ROA.


Exhibit 5. One company's Investment Assets Portfolio.

Owning LT Securities: For Investment or for Control?

Firms sometimes buy, hold, and trade long term funds and investments for the purpose of earning income. In such cases, they optimize these investments with traditional portfolio management methods. However, note that firms also acquire securities for another purpose, as well: to control another company.

When company A owns 50% or more of Company B's voting stock, Company A has an active majority interest in Company B.  In such cases A (the parent company) can literally control B (the subsidiary)in two ways:

  • Firstly, by choosing B's Board of Directors.
  • Secondly, getting its desired outcome for every issue that is put to shareholder vote.

Companies still exercise a strong measure of control over other companies by taking an active minority interest. This usually means owning 20% - 50% of another company's voting stock. Consequently, active minority owners exercise control by persuading other shareholders to vote with them to make a majority block.

Therefore, when one company owns another company's voting stock for control purposes, investment "returns" include more than dividends and share price increase. As a result, not all asset "returns" factor directly into the ROA calculation.

Intangible Assets

Intangible Assets include such things as:

  • Intellectual property (Proprietary knowledge, formulas, or trade secrets),
  • Copyrights.
  • Trademarks.
  • Patents.

These are legal intangibles, meaning courts of law will defend them. As a result, owners benefit from these assets simply by having the right to prevent competitors from using them. Beyond this, however, the magnitude of financial gains from these assets is usually not easy to measure. Only when the firm sells such assets to another company are financial gains truly clear.

Legal intangibles legitimately qualify as assets because firms acquire them at a measurable cost and they have value for the business.

Intangible Assets: Competitive Intangibles

Intangible assets also include the so-called competitive intangibles, which are generally not defensible in court. Familiar competitive intangibles include company reputation and brand recognition. There is no question that these intangibles can sometimes have very high value for a company:

  • Successful branding allows to charge premium prices for products and services. As a result, brand names such as Apple, Armani, or Disney, provide their owners with larger margins.
  • When the brand or company image becomes negative, sales and profits may drop precipitously. This can occur when branded products result in customer injuries, for instance. Recent examples include exploding cell phone batteries, and automobiles with brakes that fail. In such cases, unfortunately, brand value means sales losses.
In conclusion, competitive intangibles also qualify as assets because firms acquire them at a measurable cost and they have value for the business.

Intangible Assets Contributions to ROA Are Indirect and Long Term

Both classes of intangibles (legal and competitive) contribute to "Returns" in ROA. For these assets, however, the contribution is almost always long term and indirect. That is because Intangible assets contribute value by improving the company's ability to:

  • Compete effectively in the market
  • Deliver unique products and services.
  • Charge higher prices and receive higher margins because of brand strength.

Strategic Approach to Asset Structure and ROA

A strategic approach to asset structure takes the view that there is an ideal, or optimum asset structure for each company. The optimum structure for any firm will reflect the:

  • Company's industry and the nature of its core business.
  • Company's business model and strategic objectives.
  • Nature of the company's markets.
  • Competition in the company's markets.
  • Current economic conditions

Certainly, there are large differences between the asset structures of companies in different industries. There are also striking differences between the asset structures of companies in the same industry, which have different business models.

Exhibit 6 below shows how asset structures can vary, substantially, between industries. The image shows the asset structures for companies in three different industries: Technology, Insurance, and Heavy manufacturing.


Exhibit 6. Comparing asset structures from companies in three different industries.

These structures differ from each other in a quite a few ways. A few striking differences include the following points.

Industry differences: Property, plant and equipment assets

For Cummins (a diesel engine producer), Current assets in four segments account for 61% of the asset base. And, Cummins next largest asset component, not surprisingly, is property plant and equipment. 

Current assets are also a large component for Hewlett-Packard (a technology company) at 38% of the asset base, but property, plant equipment's share of the asset base is only 10%.

For Allianz Group (an insurance company), Current assets and property plant and equipment are almost invisible in the high level view of its asset structure.

Industry differences: Intangible assets

Relatively small parts of the asset base consist of intangible assets for Cummins(5% of total assets) and Allianz (2% of total assets). For technology companies, however, intellectual property assets may carry a very high book value. For Hewlett-Packard, for instance, intangible assets account for 43% of the company's asset base.

Industry differences: Financial investments

In the insurance industry, the major portion of company income typically does not derive from the difference between customer premiums and claim payments. Insurance companies, that is, do not earn primarily from "profits" on policies. For insurance companies, most income results instead from the company's ability to invest funds. It is also not surprising, therefore, that 85% of the Allianz asset base consists of investments, loans, and financial assets.

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