Captain’s Log, Entry 7542.1—Business Case Analysis is center stage in business decision-making and planning. However, few people in business understand the nature of BCA. And few know how to build convincing business case proof. As a result, wise case builders take care to learn how to earn trust for case results. Business Case results are credible when they include cash flow forecasts, serious risk analysis, and reasoning that makes the case for action. In other words, cash flow forecasts alone are not a business case.
Decision-makers rely on BCA to build the understanding and confidence they need to take action. You know this already if your recent funding request or project proposal failed. You know this also if you serve on committees for budgetary planning, capital spending, or strategy. Continue reading “Attention Business Case Builder! Score Big at Question Time”