Captain’s Log, Entry 8034.3—The internet is awash with sellers asking you to believe their own ROI figures. You know this very well if you are currently shopping for costly assets. Vendors know that many customers believe ROI and TCO prove value for money in purchase decisions for large IT systems, vehicles, production machines, and lab equipment. Should you believe the vendor’s predictions? The answer is “Yes” only if you can trust them.
Vendor-produced ROI figures are also center-stage when sellers submit customer ROI and TCO figures along with the sales proposal. Many vendors seem to believe that sale closing will follow faster when they show customers the attractive ROI and TCO results they can expect. Continue reading “Do Vendor ROI and TCO Prove Value for Money?”