{"id":8687,"date":"2023-10-04T19:46:57","date_gmt":"2023-10-04T23:46:57","guid":{"rendered":"https:\/\/www.business-case-analysis.com\/blog\/?p=8687"},"modified":"2023-12-25T15:59:44","modified_gmt":"2023-12-25T20:59:44","slug":"business-case-business-plan-know-difference","status":"publish","type":"post","link":"https:\/\/www.business-case-analysis.com\/blog\/business-case-business-plan-know-difference\/","title":{"rendered":"Business Case vs Business Plan: Do You Know the Difference?"},"content":{"rendered":"<p><strong>Captain&#8217;s Log, Entry 7286.4<\/strong> \u2014 <em>Business Case, Business Plan. Do the Terms Mean the Same Thing? It&#8217;s a question you may have to answer many times for your colleagues. In brief, the <strong>case<\/strong> is organized around an action, while the <strong>plan<\/strong> is organized around the business.\u00a0<\/em><\/p>\n<p>Many people ask:\u00a0 What&#8217;s the difference between a <em>Business Case<\/em>, on the one hand, and a <em>Business Plan<\/em> on the Other? Surprisingly few people in business are prepared to answer such questions in clear terms.<\/p>\n<p>People often use the terms interchangeably or ask for one of them when they mean the other. \u00a0Why?<!--more--><\/p>\n<h3>Business Case, Business Plan. Do the Terms Mean the Same Thing?<\/h3>\n<p>Firstly, they no doubt confuse the two because both tools support decision-making and planning. Secondly, they confuse the two probably because both tools project future business results. The conclusion, briefly, is that these tools complement each other, but they differ. They address different questions. And they serve different purposes.<\/p>\n<p>Before you set out to build a business case or build a business plan, or before you ask someone to bring you one or the other, be sure that everyone understands clearly the special focus of each.<\/p>\n<h3>Business Case, Business Plan: About the Action Or About the Business?<\/h3>\n<p>The business case and the business plan both look into the future and complement each other. How do they differ? In a nutshell, a business case concerns\u00a0an <em>action<\/em>, while the\u00a0business plan focus is the business.<\/p>\n<p>Firstly, use the <strong>business case<\/strong>\u00a0instead to answer &#8220;What happens if&#8230;?&#8221; questions like these:<\/p>\n<ul>\n<li>What are the financial outcomes\u00a0if we choose the IBM proposal? And what can we expect if we choose the HP Proposal?<\/li>\n<li>What will we need as a capital budget next year if we decide to buy the service vehicles instead of leasing them?<\/li>\n<li>And, does\u00a0the investment in new phone technology justify the cost? And, is there a positive ROI?<\/li>\n<\/ul>\n<p>Secondly, use\u00a0the <strong>business plan<\/strong> to answer questions about\u00a0the future of the business such as these:<\/p>\n<ul>\n<li>What will we see in sales and margins next year? And, what can we expect in revenue growth next year?<\/li>\n<li>What should we set as targets for strategic business goals? And, what are our business performance and financial position when we reach those goals?<\/li>\n<li>How many years will it take before this startup company starts earning profits?<\/li>\n<\/ul>\n<h2>Business Case vs Business Plan<\/h2>\n<p>When deciding which tool you need, or when explaining the difference to someone else, start with the major\u00a0differences that follow from focusing either on an action or focusing on the business:<\/p>\n<table style=\"border-collapse: collapse; padding: 12px;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"background-color: #ffffff; width: 22%;\"><\/td>\n<td style=\"background-color: #eeeeee; width: 37%;\"><b>A Business Case:<\/b><\/td>\n<td style=\"background-color: #eeeeee; width: 41%;\"><b>A Business Plan:<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>Is organized around:<\/b><\/td>\n<td style=\"width: 37%;\">A <b>single action<\/b> or single decision and its alternatives.<\/td>\n<td style=\"width: 41%;\">An <b>organization<\/b> or the enterprise. The plan may cover a single product or product line or an organization.<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>Predicts:<\/b><\/td>\n<td style=\"width: 37%;\"><b>Cash flow results<\/b> and major\u00a0non-financial impacts that follow from the action. Also predicts financial metrics, such as ROI, IRR, NPV and Payback Period.<\/td>\n<td style=\"width: 41%;\"><b>Business performance<\/b><br \/>\nof the business. Predicts the main income statement categories, such as revenues and profits. May also include Pro-forma financial\u00a0statements for future years.<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>Focuses on:<\/b><\/td>\n<td style=\"width: 37%;\">Business <b>goals\u00a0<\/b>for the <b>action<\/b>. Also, refers to major components of proposed action.<\/td>\n<td style=\"width: 41%;\">Business <b>goals <\/b>\u00a0for the <strong>business entity<\/strong><b>. <\/b>Also,\u00a0 focuses on<b> business strategy <\/b>for reaching goals<b>.<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>Is based on:<\/b><\/td>\n<td style=\"width: 37%;\">A <b>cost model<\/b> and a <b>benefits rationale <\/b>for the case and for\u00a0one or more action scenarios.<\/td>\n<td style=\"width: 41%;\">The <b>business model<\/b> for the <b>organization<\/b><br \/>\nThis shows where and how the business\u00a0makes money. This model is\u00a0similar to an income<br \/>\nstatement, but with trends\u00a0and competitor actions.<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>Measures:<\/b><\/td>\n<td style=\"width: 37%;\"><b>Financial metrics <\/b>such as NPV, IRR, ROI, payback period, and TCO. These refer to future cash flows. Also include important <b>non-financial impacts<\/b>.<\/td>\n<td style=\"width: 41%;\"><b>Business performance<\/b> in terms of\u00a0revenues, margins, and profits. Also measures <b>business health<\/b>\u00a0in terms of important balance sheet categories<\/td>\n<\/tr>\n<tr>\n<td style=\"background-color: #eeeeee; width: 22%;\"><b>In a non-profit or government organization:<\/b><\/td>\n<td style=\"width: 37%;\">The scope of the case may include benefits and <b>to the service population\u00a0<\/b>instead<b> <\/b>of the parent organization.<\/td>\n<td style=\"width: 41%;\">May focus on <b>funding needs, budgetary needs. <\/b>May also focus on\u00a0the\u00a0<em>ability<\/em> to work the within budget.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Business case vs\u00a0Business Plan: Take Action!<\/h2>\n<p>The article\u00a0\u00a0<a href=\"https:\/\/www.business-case-analysis.com\/business-plan.html\">Business Plan<\/a>\u00a0presents an overview of business plan contents and usage. The article\u00a0<a href=\"https:\/\/www.business-case-analysis.com\/business-case.html\">Business Case<\/a>\u00a0introduces case building and business case analysis.<\/p>\n<p><a href=\"https:\/\/www.business-case-analysis.com\/master-analyst-shop.html\">Visit the Master Analyst Shop online.<\/a> Download the premier business case ebooks and software today!<\/p>\n<p>Learn and practice the premier case building methods at a <a title=\"Business Case Seminars\" href=\"https:\/\/www.business-case-analysis.com\/business-case-seminar.html\" target=\"_blank\" rel=\"noopener noreferrer\">Business Case Seminar<\/a>. \u00a0Learn case building\u00a0from our books, the <a title=\"The Business Case Guide\" href=\"https:\/\/www.business-case-analysis.com\/business-case-guide.html\" target=\"_blank\" rel=\"noopener noreferrer\">Business Case Guide<\/a>\u00a0and\u00a0the best selling authority, <a title=\"Business Case Essentials\" href=\"https:\/\/www.business-case-analysis.com\/business-case-essentials.html\" target=\"_blank\" rel=\"noopener noreferrer\">Business Case Essentials<\/a>.<\/p>\n<p style=\"text-align: left; line-height: 2.0; text-decoration: none;\">By <a style=\"margin-right: 1pt;\" title=\"By Marty Schmidt\" href=\"https:\/\/www.business-case-analysis.com\/about-author-marty-schmidt.html\" rel=\"author\">Marty Schmidt<\/a>. Copyright \u00a9 2004-2023.<br \/>\nSolution Matrix Ltd, Publisher.<\/p>\n<hr \/>\n<footer>\n<p style=\"text-align: center; font-size: 90%;\">Solution\u00a0Matrix\u00a0 Ltd<sup>\u00ae <\/sup> 292\u00a0Newbury\u00a0St\u00a0Boston\u00a0MA\u00a002115\u00a0USA<br \/>\nPhone +1.617.430.5307\u00a0\u2022\u00a0<a title=\"About Solution Matrix Ltd\" href=\"https:\/\/www.business-case-analysis.com\/contact-form.html\" target=\"_blank\" rel=\"noopener\">Contact\u00a0Form<\/a> \u2022 <a title=\"SML Privacy Policy\" href=\"https:\/\/www.business-case-analysis.com\/privacy-policy.html\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>\u00a0\u2022\u00a0<a href=\"\/solution-matrix-limited-corporate-and-legal.html\">About Us<\/a>\u00a0\u2022\u00a0<a href=\"\/sitemap.html\">Sitemap<\/a><a title=\"SML Terms and Conditions of Service\" href=\"https:\/\/www.business-case-analysis.com\/terms-of-service.html\" target=\"_blank\" rel=\"noopener\"><br \/>\nTerms of Service<\/a>\u00a0\u2022\u00a0<a title=\"SML Refund policy\" href=\"https:\/\/www.business-case-analysis.com\/refunds.html\" target=\"_blank\" rel=\"noopener\">Refunds<\/a>\u00a0\u2022\u00a0<a title=\"SML Customer Service\" href=\"https:\/\/www.business-case-analysis.com\/customer-service-guarantee.html\" target=\"_blank\" rel=\"noopener\">Customer Service<\/a>\u00a0\u2022\u00a0<a title=\"Your online security and safety\" href=\"https:\/\/www.business-case-analysis.com\/security-and-safety.html\">Safety &amp; Security<\/a><br \/>\nCopyright\u00a0\u00a9\u00a02004\u20132023 by Solution Matrix Ltd\u00a0\u2022\u00a0All Rights Reserved<\/p>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Captain&#8217;s Log, Entry 7286.4 \u2014 Business Case, Business Plan. Do the Terms Mean the Same Thing? It&#8217;s a question you may have to answer many times for your colleagues. In brief, the case is organized around an action, while the plan is organized around the business.\u00a0 Many people ask:\u00a0 What&#8217;s the difference between a Business &hellip; <a href=\"https:\/\/www.business-case-analysis.com\/blog\/business-case-business-plan-know-difference\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Business Case vs Business Plan: Do You Know the Difference?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":145,"featured_media":8574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/posts\/8687"}],"collection":[{"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/comments?post=8687"}],"version-history":[{"count":4,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/posts\/8687\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/posts\/8687\/revisions\/8703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/media\/8574"}],"wp:attachment":[{"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/media?parent=8687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/categories?post=8687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.business-case-analysis.com\/blog\/wp-json\/wp\/v2\/tags?post=8687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}