Deliver Credibility, Accuracy, Practical Value
Building the Business Case
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Case Guide

Practical step-by-step guide

Marty Schmidt         


The Business Case Guide

Written with the depth and detail that finance and businessplanning professionals require, the Guide is also rich in practical help and examples for those with little or no background in those areas. The latest edition of the Business Case Guide provides clear, practical answers to questions like these:

  • What should I do firstin my case building project?
  • What is management looking for in my business case results?
  • How do I build in business case credibility, accuracy, and practical value?
  • How do I prove that my recommendation is a good business decision?

Build the 6D Framework

The Business Case Guide leads you step by step to professional quality business case results. Build the6D Business Case FrameworkTM,the practical structured approach that business people everywhere know as the industry standard.

  • Firstly, Definethe case.
  • Secondly, Design the case.
  • Thirdly, Develop the case.
  • Fourthly, Decide the case.
  • Fifthly, Deploy the case.
  • Sixthly, Deliver the case.

The 6D structure helps you build and communicate the reasoning—the rationale—that "makes your case." The 6D Framework serves, firstly, to outline your case building process. Each stage, however, results in a report section with the same name. As a result, the 6D structure also outlines your business case report.

When report structure mirrors process structure, case readers travel the same logical path the case builder has just traveled. Cases built this way survive critical scrutiny, provide useful guidance, and predict what actually happens


Proven Methods, Proven Benefits

The Guideis the authoritative resource for the 6D Framework, the same case building approach we deliver to companies and organizations like ABB, BP, Cisco Systems, Ericsson, IBM, McDonald's, Microsoft, NASA, NSA, Royal Bank of Canada, US Department of Defense, SAP, and others. TheGuide delivers proven benefits for case builders and their organizations:

  • Consistency from case to case means less case building time and effort, and more confidence in case results.
  • Non financial professionals can communicate business value to financial specialists.
  • Compare competing proposals fairly and evaluate by the same measures.
  • Meet business and government accountability needs.
  • Missed opportunities and costly mistakes are fewer.

Marty Schmidt, President, Solution Matrix LtdAbout the author, Marty Schmidt
President, Solution Matrix Ltd.


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Case Builder Package 420

  • Business Case Essentials, 5th Ed
  • Business Case Guide, 3rd Ed

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Master Case Builder Package 490

  • Business Case Essentials, 5th Ed
  • Business Case Guide, 3rd Ed
  • Business Case Templates 2018
  • Financial Metrics Pro, 4th Ed
  • Financial Modeling Pro, 4th Ed

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