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Building the Business Case
Solution Matrix Ltd®

Business Case

Marty Schmidt

Business Case Essentials

The Best-Selling Business Case Authority in Print

The concise, complete introduction to case building and business case analysis. "Essentials" is written for those who must learn quickly what belongs in a business case and why—those who must build a compelling business case in the shortest possible time.

Since its First Edition in 1998, Business Case Essentials has helped professionals in all lines of business answer questions like these:  

  • How do I prove that one choice is the best business decision?
  • Can I prove value for all benefits—even non-financial benefits?
  • How do I measure and reduce risk?
  • Can I deliver practical guidance for improving business results?
  • How do I build a "business" case when I'm in government?

"Essentials" assumes no prior background in finance or business planning. Now in its 5th Edition with nearly one million copies circulating, Business Case Essentials has become the most frequently cited business case-building resource in print.


Build the 6D Framework

Business Case Essentials leads you step-by-step to professional quality business case results. Build your case in the 6D Business Case FrameworkTM,the practical, structured approach that businesspeople everywhere know as an industry standard.

  • Definethe case.
  • Design the case.
  • Develop the case.
  • Decide the case.
  • Deploy the case.
  • Deliver the case.

The 6D structure helps you build and communicate the reasoning—the rationale—that makes your case. The 6D Framework serves, first, to define your case building process. Each stage, however, results in a report section with the same name. As a result, the 6D structure also describes your business case report.

When report structure mirrors process structure, case readers travel the same logical path the case builder has just traversed. Cases built with the 6D Framework survive critical scrutiny, provide useful guidance, and predict what happens.


Proven Methods, Proven Benefits

Business Case Essentials is the textbook for participants in Solution Matrix Ltd Business Case seminars. It presents the same structured approach to case building that we deliver to organizations like ABB, BP, Cisco Systems, Ericsson, IBM, Microsoft, NASA, NSA, Royal Bank of Canada, the US Department of Defense, SAP, and others. Like our companion book, the Business Case Guide, Essentials delivers methods and a framework with proven benefits for case builders and their organizations.

Marty Schmidt, President, Solution Matrix LtdAbout the author, Marty Schmidt
President, Solution Matrix Ltd.



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Case Builder Package 420

  • Business Case Essentials, 5th Ed
  • Business Case Guide, 3rd Ed

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Case Builder Package 520

  • Business Case Essentials, 5th Ed
  • Financial Metrics Pro,5th Ed

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Master Case Builder Package 490

  • Business Case Essentials, 5th Ed
  • Business Case Guide, 3rd Ed
  • Business Case Templates 2018
  • Financial Metrics Pro, 4th Ed
  • Financial Modeling Pro, 4th Ed

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