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Business Case Essentials ebook.

Business Case
Concise Guide to Building
the Winning Business Case

Marty Schmidt

By Marty Schmidt, 5th Edition, ISBN 978­1929500031, Published 2018 by Solution Matrix Ltd. PDF ebook, 110 pages  US$ 39
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Fly First Class! Take the Better Business Case

When the competition gets serious—for approvals, funding, or top-level support—you cannot rely on back-of-the-envelope ROI figures or second-class off-the-shelf business case templates.

Real-world decision-makers know exactly what to look for in funding requests and action proposals. They need to see credible, accurate forecasts, quantitative risk measures, sound reasoning, and evidence-based proof that the recommended option is the better business decision. Successful case builders in all lines of business take the fast track to results that score high in these qualities—Business Case Essentials.

Do your homework and prepare for the contest! Essentials helps you build confidence with everyone by showing, decisively ...

  • Why your proposal is the best business decision. Essentials shows you why this takes more than attractive forecasts.
  • Tangible value for all business benefits—even non-financial benefits. Essentials provides the compelling rationale for legitimizing benefit values.
  • Measured and reduced risk. Move beyond subjective "risk assessment" and report risks objectively and quantitatively.
  • Specifically how to maximize business results and minimize risks—in practical terms.

Essentials assumes no prior background in finance or business planning. Now in its 5th Edition with nearly one million copies circulating, Business Case Essentials is the most frequently cited business case-building resource in print.

A Real Case for Real-World Business

The business case addresses questions like this:

What happens if we take this or that action?

The case answers in business terms: business costs, business benefits, and business risks. Decision-makers and planners rely on solid business case analysis for building the understanding and confidence
they need to take action.

Buyer Beware!

The internet today is awash with books, training, and templates promising to help you answer the "What happens?" question. Most of them simply prescribe a few cost and revenue forecasts for your proposed action or investment. Few of these sources know what it takes to deliver forecasts that score high in credibility with decision-makers. And, few will let you know that forecasts alone make a weak business case.

To achieve credibility, accuracy, and practical value in real-world business, the case must deliver clear answers to other questions as well: why is funding your proposal a good business decision? Will we really see these results? Can we expect significant non-financial impacts? And, which risks should we know about? Business case proof is compelling and defensible only when Case builders address all the questions.

Nevertheless, most case-building resources on the market are blind to this need and cannot produce credible answers for such questions. Case builder beware! In business today, real-world managers ask all the questions, and they expect answers they can trust. Rely on the better business case and finish ahead of the also-rans.

Build Credibility With Influence Diagrams

Business Case Essentials introduces the Influence diagram, an easily-understood visual approach for building cost and benefit estimates.

  • The viisual diagram helps subject-matter experts understand your information needs precisely.
  • The visual diagram is a fast and sure approach for modeling calculations that turn input assumptions into cost and benefit results.
  • Use the diagram at your case review, when skeptics challenge your cost and benefit estimates. Address their concerns and build confidence in your results with the influence diagram.
The influence diagram is a snapshot of structure and information flow in your model

Compare Scenarios and Prove Your Case

Comparing Business Case Scenarios.

Business Case Essentials is based on the premise that successful cases must deliver two kinds of information:

  • Trustworthy forecasts of future cash inflows, outflows, and risks.
  • Solid evidence and a compelling rationale showing why your proposal is the better business decision.

Essentials guides you step-by-step as you build professional quality business case scenarios with credible cash flow and risk forecasts. It also shows how to compare scenarios to support your recommendations, using the same rules of evidence and reasoning that bring convincing proof in the courtroom and the science lab.

Architecture Matters. Meet the 6D Framework

Build a world-class case easily under guidance from the Solution Matrix 6D Business Case FrameworkTM, the practical, structured approach that businesspeople everywhere rely on as the Standard.

Business Case 6D Framework: Define, Design, Develop, Decide, Deploy, Deliver the professional quality business case

The Solution Matrix 6D Framework™ draws on 20+ years of experience with a wide range of industries and business issues. Companies and governments worldwide recognize the 6D Framework as the business case standard.

The 6D structure helps you build and communicate the reasoning—the rationale—that makes your case. The 6D Framework serves, first, to define your case building process stage by stage. However, the case-builder creates in each stage a major business case report module with the same name and focus. As a result, the 6D structure also describes your business case report.

When report structure mirrors process structure, case readers travel the same logical path the case builder has just traversed. Cases built with the 6D Framework survive critical scrutiny, provide useful guidance, and predict what happens.

Proven Methods, Proven Benefits

Business Case Essentials is the textbook for participants in Solution Matrix Ltd Business Case seminars. It presents the same structured approach to case building that we deliver to organizations like ABB, BP, Cisco Systems, Ericsson, IBM, Microsoft, NASA, NSA, Royal Bank of Canada, the US Department of Defense, SAP, and others. Like our companion book, Business Case Guide, Essentials delivers methods and a framework with proven benefits for case builders and their organizations.

Marty Schmidt, President, Solution Matrix Ltd

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Order Business Case Essentials PDF ebook. Download Today! US$ 39

Case Builder Package 420

  • Business Case Essentials, 5th Ed
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  • Business Case Essentials, 5th Ed
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