Deliver Credibility, Accuracy, Practical Value
Building the Business Case
Solution Matrix Ltd®

Business Case
Essentials



Marty Schmidt

Business Case Essentials

The concise, complete introduction to case building and business case analysis. Essentials is written for those who must learn quickly what belongs in a business case and why—those who must build a compelling business case in the shortest possible time.

Since its First Edition in 1998, Business Case Essentials has helped professionals in all lines of business answer questions like these:  

  • How do I prove that one choice is the best business decision?
  • Can I prove value for all benefits—even non-financial benefits?
  • How do I measure and reduce risk?
  • Can I deliver practical guidance for improving business results?
  • How do I build a "business" case when I'm in government?

Essentials assumes no prior background in finance or business planning. Now in its 5th Edition with nearly one million copies circulating, Business Case Essentials has become the most frequently cited business case-building resource in print.

Real World Business Demands a Real Business Case

The business case addresses questions like this: "What happens if we take this, or that action?" The business case answers in business terms: business costs, business benefits, and business risks. Decision makers and planners rely on solid business case analysis for building the understanding and confidence they need to take action.

Buyer Beware!

The internet today is awash with analysis tools and templates meant to help you answer the "What happens?" question. Most of them do this simply by suggesting a few cost and revenue forecasts. However, to score high in credibility, accuracy, and practical value, a business case must addresses other questions as well: "What changes follow from the action? By how much? What is the likelihood we actually see the projected results? Can we expect significant non-financial impacts? And, which risks should we know about? Business case proof is compelling and defensible only when case-builders address all the questions.

Nevertheless, most "business case" books and templates on the market are blind to this need and simply cannot lead the case-builder to credible answers for most of these questions. Case-builders beware! In business today, real-world managers ask all the questions and they expect answers they can trust.

Uniquely Successful Approach

Our best-selling products, Business Case Guide, Business Case Essentials, and Business Case Templates guide case builders by the same principles of evidence and reasoning that bring decisive proof in the courtroom and the science lab. Our approach is unique and proven highly successful.

Astute professionals worldwide report unmatched success meeting the full range of real-world business case information needs with Business Case Essentials.

Business Case Essentials leads you step-by-step to professional quality business case results. Build your case in the 6D Business Case FrameworkTM,the practical, structured approach that businesspeople everywhere know as an industry standard.

  • Define the case.
  • Design the case.
  • Develop the case.
  • Decide the case.
  • Deploy the case.
  • Deliver the case.

The 6D structure helps you build and communicate the reasoning—the rationale—that makes your case. The 6D Framework serves, first, to define your case building process. Each stage, however, results in a report section with the same name. As a result, the 6D structure also describes your business case report.

When report structure mirrors process structure, case readers travel the same logical path the case builder has just traversed. Cases built with the 6D Framework survive critical scrutiny, provide useful guidance, and predict what happens.

Business Case Essentials is the textbook for participants in Solution Matrix Ltd Business Case seminars. It presents the same structured approach to case building that we deliver to organizations like ABB, BP, Cisco Systems, Ericsson, IBM, Microsoft, NASA, NSA, Royal Bank of Canada, the US Department of Defense, SAP, and others. Like our companion book, Business Case Guide, Essentials delivers methods and a framework with proven benefits for case builders and their organizations.

Marty Schmidt, President, Solution Matrix Ltd

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  • Business Case Guide, 3rd Ed

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  • Financial Metrics Pro,5th Ed

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  • Business Case Guide, 3rd Ed
  • Business Case Templates 2018
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  • Business Case Guide, 3rd Ed
  • Business Case Templates 2018
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