Deliver Credibility, Accuracy, Practical Value
Building the Business Case
Solution Matrix Ltd®
Buy the ebook Business Case Essentials

Business Case Essentials

The concise, complete introduction to case building and business case analysis. Essentials is written for those who must learn quickly what belongs in a business case and why—those who must build a compelling business case in the shortest possible time.

Since its First Edition in 1998, Business Case Essentials has helped professionals in all lines of business answer questions like these:  

  • How do I prove that one choice is the best business decision?
  • Can I prove value for all benefits—even non-financial benefits?
  • How do I measure and reduce risk?
  • Can I deliver practical guidance for improving business results?
  • How do I build a "business" case when I'm in government

Essentials assumes no prior background in finance or business planning. Now in its 5th Edition with nearly one million copies circulating, Business Case Essentials has become the most frequently cited business case-building resource in print.

Real World Business Demands a Real Business Case

Business case delivers compelling reasoning and cost and revenue forecasts
 

Learn how to deploy and deliver cash flow forecasts, financial metrics, and tactical advice for actions and investments. Build a compelling rationale that turns business case results into convincing business case proof Be ready for the questions on everyone's mind: Is your proposal the best business decision? Will we really see these results?

The business case addresses questions like this:

What happens if we take this or that action?

The case answers in business terms: business costs, business benefits, and business risks. Decision makers and planners rely on solid business case analysis for building the understanding and confidence they need to take action.

Buyer Beware!

The internet today is awash with books, training, and templates promising to help you answer the "What happens?" question. Most of them simply suggest a few cost and revenue forecasts for your proposed action or investment. However, revenue and cost forecasts alone make a weak business case.

To achieve credibility, accuracy, and practical value in real-world business, however, the case must deliver clear answers to other questions as well: Is funding your proposal a good business decision? Will we really see these results? Can we expect significant non-financial impacts? And, which risks should we know about? Business case proof is compelling and defensible only when Case builders address all the questions.

Nevertheless, most case building resources on the market are blind to this need and cannot produce credible answers for such questions. Case builder beware! In business today, real-world managers ask all the questions, and they expect answers they can trust.

Scenarios Make Your Case

Prepare for questions like these with a professional-quality business case that delivers two kinds of information:

  • Trustworthy forecasts of future cash inflows, outflows, and risks.
  • Solid evidence and a compelling rationale showing why your proposal is the better business decision.

Business Case Essentials guides you step-by-step to professional-quality business case scenarios with trustworthy cash flow and risk forecasts. Esentials also shows you how to compare scenarios, to support your recommendation by the same rules of evidence and reasoning that bring convincing proof in the courtroom and the science lab.

Astute professionals worldwide report unmatched success meeting the full range of real-world business case information needs with Business Case Essentials.

Business Case Essentials leads you step-by-step to professional quality business case results. Build your case in the 6D Business Case FrameworkTM, the practical, structured approach that businesspeople everywhere rely on as the Standard.

The 6D structure helps you build and communicate the reasoning—the rationale—that makes your case. The 6D Framework serves, first, to define your case building process. Each stage, however, results in a report section with the same name. As a result, the 6D structure also describes your business case report.

When report structure mirrors process structure, case readers travel the same logical path the case builder has just traversed. Cases built with the 6D Framework survive critical scrutiny, provide useful guidance, and predict what happens.

Business Case Essentials is the textbook for participants in Solution Matrix Ltd Business Case seminars. It presents the same structured approach to case building that we deliver to organizations like ABB, BP, Cisco Systems, Ericsson, IBM, Microsoft, NASA, NSA, Royal Bank of Canada, the US Department of Defense, SAP, and others. Like our companion book, Business Case Guide, Essentials delivers methods and a framework with proven benefits for case builders and their organizations.

Marty Schmidt, President, Solution Matrix Ltd

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