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London  Business Case Seminars

London Business Case Seminar
by Solution Matrix Ltd

Next London Offering:  Wednesday-Friday 10-12 February 2021
Where: Hilton Trafalgar Square, 2 Spring Gardens, London UK
Seminars also in New York City & Washington DC

Register for London now to guarantee your place in class!
Registration Fee UK£1,950 or US$ 2,475

The Business Case is No Longer Optional

Businesspeople everywhere have a rapidly shrinking tolerance for management error. They also demand real accountability for decisions and plans. And, everywhere, the competition for scarce funds is increasing.

No surprise, many organisations now require business case support for project, product, investment, and capital acquisition proposals.

Businesspeople today with proven expertise in building cases and managing risk are rare and in high demand. They know they have the advantage over professional colleagues and competitors in project management, product management, asset management, finance, strategic planning, corporate governance—and the job search.

The Premier Professional Seminar

Join us at London Trafalgar Square for the premier business case seminar "Business Case Master Class".

Master the Solution Matrix 6D Case Building FrameworkTM in three days of vital hands-on training. Learn to design, build, and deliver a professional quality business case. Know that your case will stand up to critical scrutiny from financial professionals, analysts, and skeptical managers.

Master Class participants join more than 18,000 professionals on six continents who have completed the premier business case seminar.

  • Enhance your resumé with in-demand skills and expertise!
  • Qualify for professional continuing education and certification credit!
  • Download case-building books and software as soon as you register!
  • Bring your current case-building project to class—leave with it 95% completed.

Maximum class size for each session is 24 participants.

Where You Learn Case Building Matters!

The business case addresses questions like this: "What happens if we take this or that action?" The case answers in business terms: business costs, business benefits, and business risks. Decision makers and planners rely on solid business case analysis for building the understanding and confidence they need to take action.

Buyer Beware!

The internet today is awash with books, training, and templates promising to help you answer the "What happens?" question. Most merely suggest a few cost and revenue forecasts for your proposed action or investment. However, revenue and cost forecasts alone make a weak business case.

To achieve credibility, accuracy, and practical value in real-world business, however, the case must deliver clear answers to other questions as well: Is funding your proposal a good business decision? Will we really see these results? Can we expect significant non-financial impacts? And, which risks should we know about? Business case proof is compelling and defensible only when Case builders address all the questions.

Nevertheless, most case building courses are blind to this need and cannot teach you how to answer such questions credibly. Case builder beware! In business today, real-world managers ask all the questions, and they expect answers they can trust.

Uniquely Successful Approach

In the Master Class Seminar you will learn and apply the same principles of evidence and reasoning that bring decisive proof in the courtroom and the science lab. Our approach is unique and proven highly successful.

Former participants worldwide report unmatched success meeting the full range of real-world business case information needs with the skills learned in the Business Case Master Class.

Who Should Attend

Class Picture

Join 18,000 successful professionals who have completed Solution Matrix Ltd seminars.

Business Case Master Class is ideal for

  • Project managers and PMO officers.
  • Product managers and product portfolio managers.
  • IT managers who receive service proposals or who request IT funding.
  • Financial officers responsible business case competency in their organisations.
  • Decision makers and planners at all levels.
  • Consultants and contractors working with government organisations.
  • Business and government professionals responsible for capital spending.
  • Sales professionals who "make the case" for sales proposals.
  • Marketers who communicate business value for their solutions.

Seminar Certificate

Successful participants receive a certificate affirming completion of professional and university level business training.

Business Case Master Class is recognised and accredited by professional organisations in areas that include general management, business analysis, project management, product management, information technology, accounting, sales, marketing, and finance.

Small Classes, Customised Case Study Workshops

seminar scene

Maximum class size for each Master Class is 24 participants. This size ensures that everyone has essential instructor attention and discussion time while benefiting from the experience and needs of classmates from other sectors, industries, and government.

Solution Matrix seminars feature hands-on workshops with case-study examples that represent each participant's workplace. Many participants bring to the workshops real case projects they will deliver soon on the job.

Seminar classes fill quickly. Register early to ensure your place in class!

What You Will Learn

Participants in Solution Matrix seminars master the Solution Matrix 6D Framework. This framework is the same proven approach we have helped establish for companies and governments on six continents.

With the 6D Framework, participants Learn:

  • Which building blocks are essential for every business case.
  • The rationale that helps prove that a chosen action is the better business decision.
  • Key differences between a strong case and a weak case.
  • Special requirements for the government, military or non-profit case.
  • how to build in credibility as you build the case.
  • How to legitimise and value all business benefits—even the so-called "intangibles."
  • Financial metrics for business case results (NPV, ROI, IRR, and Payback Period).
  • Packaging and presenting case results for maximum impact.
  • Monte Carlo simulation for asking "What If?" questions, measuring risk, and reducing uncertainty in case results.

Master Class Seminar Leader

Building the Business Case Seminar

Dr Marty J. Schmidt, President and Founder of Solution Matrix Ltd, leads the Master Class seminars. Dr Schmidt has twenty years business experience managing software development, international marketing, sales support, and management consulting on business issues. He is recognised internationally as an authority on cost/benefit analysis and business case development.

Dr Schmidt also taught graduate and undergraduate statistics at the University of New Hampshire, is the author of a college textbook on statistics and publishes often on professional management and business issues. He holds the Ph.D. degree from Purdue University and the M.B.A. from Babson College.

Seminar Fee

seminar participants - 1

Business Case Master Class (3 days)
UK£1,950 or US$ 2,475

Register online with the link below to complete your enrollment and reserve your place in class.

Seminar Fee Includes

  • Business Case Master Class classroom training (3 days).
  • Course slides, demonstration software, templates and worksheets for practical exercises
  • Case-building books and software. Participants receive The Business Case Guide, Business Case Essentials, Financial Metrics Pro, Financial Modeling Pro, and the Business Case Templates package. Download your copies immediately when you register.
  • Professional Achievement Certificate by Solution Matrix Ltd.

Register for London Business Case Master Class

Registration orders process through PayPal, providing you with complete PayPal security, Buyer Protection, and privacy for your payment information. You do not need a PayPal account to register by credit or debit card.

Next London Offering:  Wednesday-Friday 10-12 February 2021
Where: Hilton Trafalgar Square, 2 Spring Gardens, London UK
Seminars also in New York City & Washington DC

Clicking Register brings up our online shopping cart page showing the seminar date, venue, and price. From there you can choose to cancel the order or place the order by checking out.

Register for London now to guarantee your place in class!
Registration Fee UK£1,950 or US$ 2,475

Download Ebook and Software Resources Now!

Receive Your Ebooks and software when you register:

•  Business Case Guide
•  Business Case Essentials
•  Financial Metrics Pro
•  Financial Modeling Pro
•  Business Case Templates

Bring the Business Case Master Class Onsite

In-house seminars are a cost-effective solution for organisations needing to equip 5 or more professionals with state-of-the-art business case skills. For more information, prices, current training clients, and a form to submit requesting a formal training proposal, please visit:

Solution Matrix Ltd In-House Seminars

Solution Matrix Limited® 292 Newbury St Boston MA 02115 USA 
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London Trafalgar Square
Learn how to make your case

Build your own case in class.

Building the Business Case Master Class seminars are held in the heart of historic City of London, at Trafalgar Square. The venue is within easy walking distance of public transportation, a wide range of hotels, and some of the city's most interesting historic and cultural sites including the National Gallery, Westminster, Buckingham Palace, the Strand, and Covent Garden.

•  London venue map.

Building the Business case meets 9:00 to 5:00 with a one-hour lunch break on Wednesday and Thursday. Business Case Master Class meets Friday 9:00 to 5:00. Arrival by 8:45 each morning is requested.

Business case seminars are also scheduled for
•  New York City
•  Washington DC

Master Class
Participants Respond

"Well done! As a former student, let me be candid, Dr Schmidt is a master of the Business Case. His 2-3 day workshops are truly unbeatable...highly recommended for any serious business advisor, analyst or consultant.

Bob Pierce, Senior Managing Partner at PMCommunity.org, Boston MA , USA

I attended the Business Case Seminar with Marty (Solution Matrix) in London and am pleased to say that it was a very useful course for business case building and management. Marty has loads of experience and a great and efficient way of presenting the knowledge. Highly recommended.

Iveta Kuijpers-Dimova, Client Services Director, Trans Europe Brands & Borders, Utrecht, Netherlands.

Your Master Case Builder
Resources Arrive Now

Don't wait for the seminar date!

Registration includes the premier business case Ebooks and software from our Master Case Builder Shop.

Register online and download your Ebooks and Apps now!

Business Case Guide


Clear, practical, in-depth guide to principle-based case building, forecasting, and business case proof. For analysts, decision-makers, planners, managers, project leaders—all professionals aiming to master the art of "making the case" in real-world business today.

The Guide. Everything You Need to Know About the Business Case.

Business Case Essentials


The complete, concise guide to what belongs in your case and why. The trusted authority on business case analysis gives clear, practical, step-by-step guidance.

BC Essentials—The best selling case-building guide in print!

Business Case Templates


Reduce your case-building time by 70% or more. Know that your case is complete and free of errors. The Integrated Word-Excel-PowerPoint system guides you surely and quickly to professional quality results with a competitive edge. Rely on BC Templates 2020 and win.

Templates 2019 – Sometimes You Need a Real Business Case

Financial Modeling Pro


A complete tutorial on building financial models for estimating costs, benefits, and business case results. Live examples and templates for your models.

Modeling Pro—The Living Model Makes Your Case!

Financial Metrics Pro


Handbook, textbook, and live templates in one Excel system. Complete usage and implementation of ROI, IRR, Working capital, EPS, and 150+ more cash flow and financial statement metrics.

Metrics Pro Features the Analyst Workbench & Chairman's View.


Substitutions may be made at any time up to the start of the Business Case Master Class Seminar. 

Satisfaction Guarantee

If you register and participate in one of our seminars, and are not completely satisfied with Building the Business Case Master Class, please let us know in writing within 15 days after your final scheduled class date you registered for, and request a 100% refund of your seminar fee.

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