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Complete, concise guide to case results in the shortest possible time. For 20 years, the proven standard in business, government, education, health care, non-profits.

Essentials. The best-selling case-building guide!

The Business Case

Business Case Required!
Deliver Compelling Proof.
Essentials for mastering the case-building process and delivering results that win approval, funding, and top-level support.

Learn why many cases fail and just a few succeed!

Financial Metrics

Financial Metrics—Master the Language of Business
Financial Metrics are center-stage in every business, every day. Metrics are crucial for business planning, making informed decisions, defining strategic targets, and measuring performance.

Master the language of business, take command!

Financial Metrics Pro

Know for certain you are using metrics properly. Excel-based Handbook, textbook, live templates. Calculate and explain NPV, ROI, IRR, Working Capital, Gross Margin, EPS, and 150+ more cash flow metrics and ratios.

Features Analyst Workbench & Chairman's View.

Business Case Templates

Reduce your case-building time by 70% or more. Know that your case is solid and error-free. The Integrated Word-Excel-PowerPoint system guides you quickly to professional quality results with a competitive edge.

Because Sometimes You Need a Real Business Case!

Business Strategy

Formulate the Winning Business Strategy, Step by Step
When the competition gets serious, the edge goes to those who know how and why real business strategy works.

Formulate the best strategy, know when to change!

Business Benefits

Business Benefits: Measure, Value, Legitimize Every Benefit
All legitimate business benefits belong in your business case or cost/benefit study. Omit them and your case is needlessly weak. Proven guidance for valuing all benefits—financial, nonfinancial, and "intangible.""

Measure and prove the value of every benefit.

Financial Hurdle Rate

Financial Hurdle Event:
Take Home the Gold.
Businesspeople seeking funding for projects, acquisitions, or investments start with the hurdles event. Clear the hurdle and you move on to the full review. Otherwise, your proposal is out of the running.

Get in shape and clear the hurdle. Take home the gold!

Time Value of Money

Why Are Future Funds Worth Less Than Funds Here Today?
Understand how discounting works to recognize the time value of money. Know why
CFOs rely on discounted cash flow figures when plans and forecasts reach a year or more into the future.

Time value of money concepts:
the heart of modern finance.

Compelling Proof

Nothing is Certain!
Minimize and Measure Risk
Business forecasts always come with uncertainty. Everyone wants to know precisely the most likely outcomes, the risks, and chances of failure. You cannot eliminate risk, but you can minimize it and measure what remains.

Master business case risk,
put the odds in your favor!

Financial Modeling Pro

The live model shows everyone exactly where cost and benefit figures come from. Essential for professional risk analysis, live models answer "What If?" questions in real time. Excel-based tutorial with live templates for your own models.

Modeling Pro—The Living Model Makes Your Case!

Brand Loyalty

Brand Loyalty and Brand Equity—The Ultimate Payoff
Successful branding is why the Armani name signals style, exclusiveness, desirability. Branding is why the Harley Davidson name makes a statement about owner lifestyle. Strong branding ultimately pays off in customer loyalty, competitive edge, and bankable brand equity.

Read the full story on branding and take command!

Business Encyclopedia

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Business Terms, Concepts, and Methods Lookup or Search

C

Business Terms, Concepts, and Methods
Lookup or Search